The most enchanting early summer, Moutai together to enjoy: The mellow night in Geneva

On the afternoon of May 11th local time, the Moutai Cultural event "Drunken Beauty of Early Summer, Enjoying the Mellow Aroma Together" hosted by our company was held in Geneva, Switzerland.

Master Class: The Charm of Moutai from a Professional Perspective

At the beginning of the event, a master class was held for professional groups. Professionals from the Swiss Sommelier Union, the Swiss Cocktail Union, as well as spirits writers and other industry elites gathered together to discuss the uniqueness of Moutai. They had in-depth exchanges, sharing their understanding of the flavor, brewing techniques and cultural background of Moutai, highlighting Moutai's unique position in the international spirits industry.

Conclusion: Tiantan Sifang contributes to the internationalization of Moutai

Each country has its own unique cultural background resulting in differences, and drinking customs also vary. However, there are always some commonalities, such as the joy that wine brings us, and the fact that wine can build a bridge for communication and break down barriers between people. You Yalin, deputy secretary of the Party Committee, chairperson of the trade union and chairperson of the supervisory board of Guizhou Moutai Liquor Co., LTD., said.

From May 10th to 12th, the leaders of Moutai visited the heart of Europe, Switzerland, and came to Geneva. In addition to participating in brand promotion activities such as the Geneva Moutai wine tasting event, master classes, and cocktail workshops, they also delved into the first-tier markets in Switzerland to conduct in-depth research on channel construction and marketing conditions, in order to accumulate strength for further expanding the international market.

This Moutai cultural event held in Geneva is not only a feast of taste and culture, but also an important step in Moutai's internationalization strategy. In the future, Tiantan Sifang will continue to connect friends from all over Switzerland with its unique charm of sauce aroma, allowing more people to understand and love this national liquor of China.