The Swiss Chinese Tourism Association was established in Geneva

After more than a year of preparation, the Swiss Chinese Tourism Association held its founding conference in Geneva on January 5, 2007. The purpose of establishing the federation is to build a platform for Chinese travel agencies in Switzerland, and through this bond and bridge, connect various Chinese travel agencies in Switzerland together.

Meanwhile, the federation aims to protect the interests of Chinese travel agencies in Switzerland, reflect their wishes and demands, and obtain the cooperation of the government. This will further regulate the Chinese tourism industry in Switzerland and cultivate and enhance the quality of Chinese tour guides in Switzerland. According to the charter of the Swiss Chinese Tourism Association, the association is a non-profit, non-political and non-religious civil organization. It aims to promote collaboration and development in the tourism industry between Switzerland, Europe and China. Its task is to play the role of a bridge and link among members within the industry, promoting and coordinating exchanges and cooperation among the Chinese tourism industry. Establish and enhance communication and exchanges between the industry and relevant government administrative departments in Switzerland, and strive to safeguard the legitimate rights and interests that members should have. Advocate and encourage a legal and good industry atmosphere, and maintain and promote the overall healthy and orderly development of the industry. Carry out industry liaison, exchanges and cooperation with other countries and regions.

Cooperation between Switzerland and China achieves a win-win situation

On the afternoon of January 5th, Beat Dreier, the deputy director of Geneva Tourism, also came specially to congratulate the establishment of the Swiss Chinese Tourism Association. He said, "Over the past 10 years, Switzerland has always attached great importance to the tourism market in China, and the Geneva Tourism Board has also been committed to promoting Swiss tourism projects to China." And a great deal of manpower and material resources have been invested in training Chinese tour guides. According to incomplete statistics, the number of Chinese tourists visiting Switzerland exceeded 100,000 in 2006, among which 15-20% stayed in hotels and guesthouses in Geneva. He also hopes that through the establishment of the Swiss Chinese Tourism Association, Chinese travel agencies in Switzerland can be further improved, and that there will be further exchanges and cooperation between the tourism industries of China and Switzerland in the future, sharing resources and achieving a win-win situation.

Organizational structure and members

The Swiss Chinese Tourism Association is currently composed of 10 Swiss Chinese travel agencies and groups. On the day of the establishment of the federation, representatives of various Chinese travel agencies gathered in Geneva to attend the founding conference of the Swiss Chinese Tourism Federation. They elected the first president and four vice presidents of the federation through a secret ballot.

Congratulations from overseas Chinese communities

After learning about the establishment of the Swiss Chinese Tourism Association, the Chinese Tourism Associations of Austria, France and the United Kingdom specially sent congratulatory messages, congratulating the establishment of the Swiss Chinese Tourism Association and expressing the hope that in the future, each association can strengthen the connection, exchange and cooperation with other countries and regions in the industry.